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NEW! The Top 100 IDEA AWARDS
(Please refer to official entry form for further information and instructions)
Did you have a good idea in 2016? Did it work? Well, then, tell us about it - you just might win!
The new Top 100 IDEA Awards honor entrants for best-in-class achievements in specific categories. Entering an IDEA Award category is optional; eligibility to be judged as a Top 100 Dealer does not depend on whether entrant submits an IDEA Award category entry. You may enter one or more categories. If you do not want to enter an IDEA Award category, the entry form allows you to scroll through that section (Part 6) to get to your final submission page.
IDEA Award entry categories
BEST IDEA: Accessories/Apparel
Describe the layout and operation of your Accessories and/or Gear/Apparel/Helmets department. How does the performance of this department contribute to your business as a whole? Entries will be evaluated on innovation, execution on goals, benefit to customer and overall results/ROI to business. Acceptable entry materials: Text, with suppporting images/files or a 60-120 second video.
BEST IDEA: Display
Describe a single or grouped display incorporating vehicles and/or PG&A implemented in calendar-year 2016, and describe how that display translated into customer engagement/sales, providing an overall benefit to business. Eligible displays include showroom, department, window, landscape and/or offsite. Acceptable entry materials: Text with supporting image.
BEST IDEA: Event
Describe a single event or a related series of events - in person, online or a combination - directly organized by your business during calendar-year 2016. Include your event plan and results achieved, and the overall benefit to business and the community. Acceptable entry materials: Text with supporting images/files.
BEST IDEA: Exterior
Describe your store's exterior, landscaping and related features, and how your "curb appeal" attracts potential customers and contributes to the community and surroundings. Acceptable entry materials: Text, with supporting images/files or a narrated, 60-120 second video.
BEST IDEA: Parts/Service
Describe specific ways in which your Parts and/or Service Departments contribute to the overall performance of your business. Acceptable entry materials: Text, with supporting images/files or a narrated, 60-120 second video.
BEST IDEA: Promotion
Describe a single in-store and/or online promotion, or related promotional series, conducted by you/your team in calendar-year 2016, and the results achieved. Include information on any related media campaigns that supported this promotion. Acceptable entry materials: Text, with supporting images/files or a narrated, 60-120 second video.
BEST IDEA: Sales Approach (Note: Video Submissions only)
Demonstrate your sales and customer engagement skills by recording and submitting a 60- to 120-second "walkaround" video on any new or pre-owned powersports vehicle of your choice, as long as it's at your business. Entries will be evaluated on the salesperson's product knowledge, enthusiasm, and ways he/she tailors the presentation to a customer's specific needs. Acceptable entry materials: 60-120 second video.
BEST IDEA: Team Incentive
How did you "fire up" your team in 2016? Describe a single team incentive program or contest implemented anytime during January through December 2016 and how it specifically impacted performance and your overall business. Acceptable entry materials: Text with supporting images/filed or a narrated, 60-120 second video.
NOTE: Choose supporting images, files or video that help you best tell your story. Images should be 300 dpi minimum. Files can include Word or Excel documents, PDFs and PPT files. Video files must not exceed 120 seconds in duration.